Quality, entertainment value, and usefulness of the sites.
I think that like the internet itself, these sites contain needles of very useful content buried in haystacks of goofiness. There are some really great tutorials on YouTube for learning how to do all sorts of things. A few months back I had to teach the Introduction to Excel module and I found some very good tutorials on YouTube. If you having difficulty with any kind of computer program, you can probably find a tutorial on YouTube to help you out. I don't use YouTube as entertainment much, and of the quality of the video is sometimes pretty bad, but there are some very good instructional videos in there.
Flicker. Well, the quality of the pictures I see on Flickr are consistently excellent- much less a haystack of goofiness than YouTube. I think Flickr has done an excellent job at attracting high quality users to its site. I find it very useful when I need a picture for a blog- I can usually find suitable pictures quickly, and searching "The Commons" lets me find pictures I can use without fear of copyright violation.
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